Contact ETF BFF
Questions, corrections, topic requests, or press. We read everything that comes in and reply to most of it. There is no contact form to fight with. Just email a real inbox.
What to reach out about
🛠️ Corrections
Something wrong, outdated, or unclear? Tell us the page and the issue. Accuracy is the whole point here.
💡 Topic requests
A guide gap, a fund you want covered, or a tool idea. A lot of the site started as reader questions.
📰 Press & partnerships
Media enquiries, data or quote requests, and legitimate partnership ideas.
💬 General questions
Confused by something on the site? Ask. We cannot give personalized advice, but we can point you to the right explainer.
Spotted an error?
This is a finance site, so getting the numbers right matters more than getting them out fast. If you find a factual error (a wrong expense ratio, an out-of-date figure, a broken assumption), email hello@etfbff.com with the page URL and what looks off. We verify it, fix it, and update the page's review date. Fund data changes over time, so the fund provider's own site is always the authoritative source.
How we work
Every guide and factsheet is reviewed by an independent CFA® Charterholder for educational accuracy. ETF BFF is not a broker, a registered investment advisor, or a financial planner, and nothing on the site is personalized financial advice. There is no product placement in our content.
The full story on who runs ETF BFF and how content is reviewed is on the About page.
Affiliate disclosure. Some links to brokerages are affiliate links, meaning ETF BFF may earn a commission if you open an account, at no cost to you. This never changes which brokers we cover or what we say about them. Full terms are in our Terms of Service, and how we handle your data is in the Privacy Policy. This page and everything on ETF BFF is educational content only and not investment advice.