The Expense Report · Free Weekly Newsletter

One clear ETF concept, every week.

ETF education that sounds like a conversation, not a textbook. Fee math, fund mechanics, and tax basics explained in plain English, reviewed by a CFA Charterholder. No stock picks, no spam.

Free. One email a week. Unsubscribe anytime.
Reviewed by a CFA® Charterholder No stock picks, ever Free forever One-click unsubscribe

What lands in your inbox

🎯
One concept, fully explained
Not a link roundup. Each issue takes one thing investors actually ask about and explains it start to finish.
🧮
Real numbers, named funds
A 0.03% expense ratio versus 0.68%, VOO versus VTI, what an 8% yield nets after taxes. Specifics, not vibes.
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Plain English
Written like your smartest friend who works in finance. Jargon gets defined the moment it appears.
🛡️
Education, not advice
How funds, fees, and taxes work, so you can decide for yourself. Nobody tells you what to buy.

The kind of thing we cover

Common questions

What is The Expense Report newsletter?
The Expense Report is ETF BFF's free weekly email. Each issue explains one ETF concept in plain English: fee math, fund mechanics, tax treatment, or a comparison investors keep asking about. Content is written for beginner and intermediate investors and reviewed by a CFA Charterholder. It is educational only, never personalized financial advice.
How often does it send and what does it cost?
One email per week, and it is free. There is no paid tier, no premium upsell, and you can unsubscribe with one click in any issue.
Does the newsletter include stock picks or buy recommendations?
No. ETF BFF is an educational resource, not a registered investment adviser. The newsletter explains how funds, fees, and taxes work so you can make your own decisions. It never tells you what to buy or sell.

Join The Expense Report

One clear ETF concept a week, in plain English. Free, always.

Free. Unsubscribe anytime.

Nothing on ETF BFF or in The Expense Report is personalized financial advice. ETF BFF is not a registered investment adviser. Past performance does not guarantee future results. See our About page for full disclosures.